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In October 2020, with Miami shut down and a camera bag idle by the door, our founder opened the Miami Foundation's Give Miami Day directory and started writing — one email at a time, to every nonprofit on the list.
The offer was simple: free photography, no strings. A handful said yes. A few of them asked, and could you help our neighbor across the street? That's still the whole model — work for one organization, get introduced to three more.
Five years on, the Good Miami Project is a trusted visual partner for everyone from grassroots collectives to the city's major institutions. The directory is bigger now. The emails still go out one at a time.
Founded as a personal volunteer project: outreach to every Miami-Dade nonprofit listed on Give Miami Day. The first shoots happen between waves of the pandemic — masks, distance, available light.
Referrals start arriving faster than capacity. The first repeat partnerships form. A small group of photographers begin taking on assignments.
A cultural institution we'd long admired commissions a documentary shoot — proving the volunteer-built craft holds at scale.
A photograph commissioned for a community partner is cited in a congressional report on housing in South Florida. Mission outcomes, made visible.
Sliding-scale pricing introduced so larger partners can fund free shoots for the smallest.
110+ shoots completed. A widening roster of working photographers. A new website. Bigger questions about what the next five years could look like.
To make the photography
of Miami's nonprofits as
good as the work itself.
Documentary humanity. Miami light. Real community. We believe the organizations doing the hardest work in this city deserve the same standard of imagery as the brands competing for the same attention.
People first. We make pictures of dignity, agency, and place — not pictures of need.
The light here is specific. We use it. Late afternoon Liberty City. Morning Allapattah. Dusk on the bay.
Photographers from this place, photographing this place. Permanent rights to use the work locally and beyond.
We operate lean by design — a core team of two, supported by a roster of working Miami photographers. Below is the core; the roster is always growing.
Documentary, portrait, editorial, event. Vetted, paid on funded assignments, and held to a single standard of craft.
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